Adrian Gully

THE DISCOURSE OF ARABIC ADVERTISING: PRELIMINARY INVESTIGATIONS

Adrian Gully Journal of Arabic and Islamic Studies, Volume 1, 1996-97, pp. 1-49 This article explores the discourse of commercial consumer advertising in the written and visual media of Egypt. After setting advertisements in the context of genres and schemas, it focuses mainly on the relationship between language and cultural representation within the discourse of advertising. The paper places special emphasis on the role of intertextuality within the advertising framework. It also assesses the effectiveness of using different language levels in a given advertisement or commercial, and looks at the deployment of rhetorical devices to reinforce the advertising message.

Imagine you are a Palestinian academic or a student

The Islamic University of Gaza bombed by Israeli F16 warplanes, August 02, 2014. (Photo: Mustafa Hassona/Anadolu Agency/Getty Images) Nazmi Al-Masri on August 12, 2014 Over the one-year period from July 2013 to July 2014, I was supposed to participate in six international academic conferences and meetings as a partner in four international projects: three EU-funded projects (two from Erasmus-Mundus, one Tempus) and one BritishArts and Humanities Research Council-funded project. Because of the siege and the current war, I could not participate in any of these academic gatherings, which were held in the UK, France, Spain, Germany, Jordan, and Cyprus....