Sustainability

DOI: 10.1080/14442213.2014.954601 The Asia Pacific Journal of Anthropology, Volume 16, Issue 1, 2015, pages 55-73 Kyung-Nan Koh Abstract This paper examines how businessmen and educators in Hawai'i have semiotically ‘translated’ sustainability to promote sustainability practices. Using data gathered from an educational institute that was co-founded by a corporation and a college, I analyse how the source discourse was, using Silverstein's term, ‘transformed’ so that the target discourse (or the signs used in the target discourse) invokes Hawaiian imageries rather than imageries of capitalism.

Call for Papers: The 21stAnnual Research Conference March 16-18th, 2015 The American University in Cairo, New Cairo, Egypt Conference Website: http://conf.aucegypt.edu/AUC2015 Conference Email: auc.conf2015@aucegypt.edu Introduction The American University in Cairo (AUC) is hosting its annual conference on the MENA (Middle East and North Africa) region post-2015 development agenda. AUC is the region's premier English-language university connecting the region and the world and one of its priorities is to apply research reflecting innovation and impact to the analysis of policy oriented themes and to contribute to the regional and international community in diverse topics.